Search Engine Optimization plays a vital role in the internet marketing world. This is the process which can help the business owner to get their websites ranking improved in the Search Engines. Today search engine optimization services are used almost in every part of the world. The three major search engines which are used worldwide are Google, Yahoo and Bing. In today’s world Google is the most popular search engine amongst them. It’s also the most used search engine by people in every part of the world and has captured almost 80% to 90% of the total searches. Information related to anything can be found on Google, whether someone is looking for Hotels in London or Casinos in Las Vegas, Florist shops in your home town or Places to visit abroad.
In my opinion, I would always avoid flash based navigational systems for one simple reason; Google along with the other search engines can’t read text on images. The other thing to consider with this is, as the web moves more and more to mobile devices how many of these will support flash? Apple has already said they won’t support flash elements and even my Blackberry doesn’t do a great job of flash websites. Please don’t think I’m not a lover of flash, because I do like the concept, but from an SEO point-of-view it can be a big barrier, especially with navigations.
As a golden rule, a website has eight seconds to sell the company and/or products and there is nothing worse than waiting for a website to load, especially large images and backgrounds. As mentioned above, website load time is a factor and the two best tools I have used to reduce image file sizes are Adobe Photoshop and Adobe Fireworks – admittedly Fireworks did the slightly better job, even though it was only a few kilobytes.
One thing I have noticed with large e-commerce websites without sitemaps is the lack of pages that are indexed in Google. A great example would be an e-commerce site I worked on recently that had a catalogue of over 2,000 products. After conducting research on this, I found that only 500 pages had been indexed in Google. With the introduction of sitemaps, their indexed pages had gone up to 1,500 in 3 weeks – this also increased their exposure in Google. They then started to gain more long tail keyword searches and overall conversions increased off the back of this.
Search engine optimization (also known by various other names like search engine ranking, search engine promotion, website promotion, SEO etc.) is a method through which a website is given top rankings in various search engines. According to a recent industry study, 1 in every 20 people go to the second page of search results pages, but only 1 in every 100 people go beyond that. So, by top search engine rankings, we mean that your website should be within the first two pages of the search results, preferably in the first page (i.e. within top 10 rankings).
Link popularity has assumed tremendous importance for getting good ranks in Google now a days. In fact, what started as a friendly reciprocal link exchange program among various webmasters has now become a sub-industry within the SEO industry itself, with thousands of link farms popping up every day! Yes, if you are interested in getting top ranks in search engines, especially Google, then you must pay effort in building up links for your site.