Search engine optimization (SEO) leads to more traffic to your website. The more SEO content that you have on your site, the higher that your ranking will be on search engine results. The way to create SEO content is to make use of keywords on your webpages. Read on to learn how to create SEO content.
URL Structure – the golden rule when it comes to URLs is to keep ‘em short, pretty and include the page level keyword – never ever build on a platform that doesn’t allow for URL rewriting because not only are ugly URLs, well, ugly, they are also a mistake SEO wise. Short, sexy and search friendly URLs make it easy for the user to share with their social networks or link to – not to mention how much easier a logical URL structure makes website management!
Content language – Google uses the language the text content has been written in as a reference point for the relevance to the user making the search query. If you are targeting an English speaking country then content should be written in English. Obvious really but it does reinforce the need for localized websites if you are helping a client to target other countries that speak different languages.
Content uniqueness – one phrase I am sure you are bored of hearing is ‘create unique content’ if you want to do well in the search results. People keep saying it because it is true. Unique content sends the right kinds of quality signals to Google because more users engage with it and talk about, they share it, it generates more links. Encourage your clients to invest in useful, unique content that offers real value to the reader or if necessary take responsibility for this yourself.
Amount of content – the recent Google Panda algorithm update has had an impact on what could be considered the right ‘amount’ of content. My suggestion is that you encourage clients to consolidate existing content or target new content creation efforts towards smaller but higher quality hubs of content. Help and advise clients to remove pages that are basically just a carbon copy of another page on the site but with a few different keywords.
Unlinked content density – pages that contain a lot of links particularly to external pages never look good in the eyes of Google. It gives off a link farm/poor quality directory/paid link operation type vibe which is not just damaging to the page but also to the website and to the pages it links to. Whilst cnn there isn’t an optimum density, as a rule of thumb the number of links should feel natural and be well balanced with unlinked text or other types of content. If all the links are absolutely necessary, consider breaking them down into smaller categorized pages to improve the unlinked content density.