The internet decides how the world performs marketing nowadays. It is important to have a marketing edge by keeping up with the latest search engine optimization trends. This is because traditional marketing strategies are being replaced by more in-bound marketing strategies such as search engine optimization. Here are some of the SEO trends that would dominate the year 2015.
The NoFollow attribute was introduced by Google in January, 2006, as a method for webmasters to properly label advertising and affiliate links and also to prevent unintentional endorsement of links within comments – especially in blogs and on forums – and other user-generated content. Until the attribute was introduced, blogs, forums, and Wikipedia pages were hotbeds for link spam. Google advises all webmasters to use the NoFollow code for comments sections.
Wikipedia now uses the NoFollow attribute on most outbound links. The image on the right is taken from the footnotes on a Wikipedia webpage. The links highlighted in blue are followed and are all to internal links to pages on the Wikipedia site. Links highlighted in pink are NoFollow links to external sites. While the NoFollow outbound links do generate traffic, they do not influence the PageRank of the linked sites and are not followed by Google. The Facebook website is another example of a link which might bring traffic to a site but, because it is NoFollow, it will not pass PageRank.
The quantity and quality of inbound links are the major factors determining the Google PageRank of a webpage, and that, in turn, influences ranking on the SERPs. There is a correlation between a site’s homepage PageRank and the number of pages within that cnn site which Google will crawl to be indexed. For SEO purposes, the higher the PageRank of a site’s homepage, the greater the number of the site’s interior pages which can rank. The more ranking pages = the more targeted keywords for searchers to find.
Backlinks to interior pages of a website are called deep links. The homepage is more of an index to the website; the hardcore information is found on the pages within the site and natural, inbound links reflect that. The key to building quality deep links for a site is simply to have quality content: to have something other people will want to give a referral to with a link. The unique, the exceptional, the hilarious content provide backlink fodder (link bait).
A website owner can control the anchor text in links from press releases, social sites, professional biographies, syndicated articles, and the like. Every opportunity to use keyword-targeted anchor text should be exploited. A ‘my website’ or ”click here’ link is of much lesser value. However, recent Google algorithm updates (Penquin) have discounted websites with excessive, repetitive, exact-match keywords in anchor links and this is considered spam in the eyes of Google. Building thousands of links with the exact anchor text to boost ranking will produce the opposite effect.