The learning process of SEO (search engine optimization) can be quite a tedious task. It is highly important that you learn patience when entering the world of internet marketing, or you can go into somewhat of an information overload and be tempted to quit entirely. You will have to learn: What Search Engine Optimization truly is; How to optimize Your website for SEO; And you probably want to know how long it will be before you see the desired effects.
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SEO MASTER Express is On-Page SEO (Search Engine Optimization) software that analyzes your web page based on the latest search engine algorithms and gives you tuning advices to help your website appear higher in search results. By simply following the displayed advices to fix the internal factors (e.g. HTML source code and site structure, etc.), anyone can easily apply professional-level On-Page SEO measures to your web pages without relying on a specialist or outsourcing.
Practice user-friendly programming. The sole objective of search engines it to generate clicks because clicks equal money. Clicks are made by people. Thus, user-friendly equals search engine friendly. Developing your site with the user as your top priority will also optimize it for search engines. Program your site for optimum readability by the user. Use text rather then images wherever possible-as main menu link names, for example. When you do use images, be sure to give them descriptive ALT tags that will help the visually impaired. Remember that search engines index all the text on your site, so include key words in your ALT text as well as your main text.
Maintain good site navigation. Search engines track the amount of time between a visitor’s clicks on a results page. So, when a user spends a longer amount of time on your site before visiting the search page again, the search engine assumes your site was helpful for the key words submitted. This will factor into a higher ranking for your site. So, make sure your navigation structure shows the reader how to get where he wants to go and keeps him moving through your site. You’ve heard of the 3-click rule, but a user will keep on clicking as long as she is finding the information she came for.
Write quality page descriptions. You can also add brief descriptions to each page via the use of meta tags. Many search engines still use these meta descriptions as the text that shows up on a search results page after your title. In the absence of a meta description, search engines will twitter often post the first few lines of text that appear on your page or the few lines surrounding the particular keyword highlighted. Meta descriptions, however, give you a better opportunity to control the message you give to the search visitor, and to boost your targeted key words.