Small Business Marketing

Search engine optimization creates a better ranking for your web pages with the search engines that are suggesting your pages to viewers. Whenever someone types a word, or phrase, into a browser the browser immediately attempts to find web pages they know of with content relevant to the persons typed request. The more relevant the search engine feels your pages are, the closer to the top of the suggestions list your web address will be.search engine optimization tools

So forget it! Don’t make my mistake. I have now made up for that error which I could have avoided if I had read Google’s TOS – not ‘black hat’, just ‘stupid’! Stupid or not, I got over that by following a perfectly legal technique that I read about online known as the ‘silo structure’ of websites. Using that I can get almost any website I develop into the top pages of Google’s search engine results. That makes making money online a little bit easier!

First, you have to choose different keywords for each of your web pages, including your home page, and use these as your page titles – by that I mean both visibly, at the top of each page, and also invisibly except to search engine spiders: these are contained within Title tags in the HTML in the Head section of your page. As far as I know, this only works for HTML or CSS pages – I don’t go much for Flash websites, and I am not sure how that pans out with respect to search engines and SEO. Sorry for my ignorance, but I won’t try to kid you if I don’t know.

In fact I am getting ahead of myself. First you should have drawn up a plan for your website – a silo structure involves a home page pointing to each of several sub pages. Each sub page has its own title and links, and links to one article page that itself then links to another and so on. Every page links to the Home Page, but to no other page but the next in sequence. I don’t have time here to describe the website structure in full, but I know that it works and wouldn’t try to fool you if it didn’t: you would find out for yourself soon enough!

The next part of the strategy is to advertise your website using article marketing. You can either write your own articles or pay for a ghostwriter to do it for you. You will likely have to start off doing it yourself until you are making enough money to outsource. That’s another buzz word at the moment: ‘outsourcing’. It is simply another word for paying other people to do the work – if you can afford it, and many can’t.

One of my sites has an Alexa ranking of 171,246 (pretty good… right?) Another has an Alexa rank of 4,276,996 (which is lousy) But according to my analyzing stats (I cross reference Google Analytics with AWstats and a couple other programs, to get a more accurate statistic) The one with the better Alexa rank is only getting around 40 to 50 visitors a day, but the one with the worse Alexa rank is seeing over 400 visitors a day.

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