The spiders, also known as bots and crawlers, crawl through the links found in the websites. They travel through hyperlinks and once they arrive on a web site, they will scan the web pages. The spiders will analyze the elements: titles, headings, body and meta tags. Once they found all they need, they store all of their finds in a database.
Use a light touch. Use your main word or phrase where it fits. Keep the related terms in mind, and work them in where they naturally fall in context. At this stage, you are no longer to think about search popularity: your goal is to write well, write for your twitter audience, and use the common language, the shared terms between you and your audience that you discovered earlier. Remember, they are words: like colors in a painting, or sounds in a poem, their job is to convey meaning and communicate with your readers.
The initial composition of a webpage is the first draft. It must be polished, and it must address a need, but it shouldn’t be static. Install Google Analytics and/or monitor Hubpages’ well-hidden keywords tool, so that when guests start arriving, you know what search phrases have bought them to your door. Many novice SEOs use this user data to add commonly-searched terms to their page titles or vocabulary on the page. That can sharpen your page’s relevance for those phrases, but it’s actually not the most powerful way to utilize the gift you’re being given by your visitors: an evolving list of words and phrases they’re searching for.
Just like the student forcing words to fit rhyme or meter, it’s possible to do a half-assed job at any of these forms of promotion. It is also possible to engage in a community like Twitter with enough attentiveness to learn its strengths, weaknesses, and customs. You can follow the rules and gain a following, or spam and run and leave only mild irritation in your wake. Use the rules and limitations of social media as armature not obstacle. Be careful. Be mindful. Contribute to the community; don’t just exploit it.
I think the Greek could interest me if it was here, but the geek interests me more at this point. Geeks are normally neither verbose nor articulate. I would never have thought a classics major to have such an accurate grasp of SEO. What drew my attention was the forum thread on tags. Everyone else confused it with keywords until you straightened them out magnificently. It was long, but actually well-structured and concise. Please make it into a hub. (To avoid a dup, you’ll need to ask the HP staff to delete the forum post.) You rarely post, but when you do, I want to read it.
There’s actually a good reason for the classics SEO connection, and I’m not the only one who does both. Michael Martinez of SEO-theory was a classics major, for example. Latin and Greek taught us to pay attention to word usage, language structure, textual and lexical analysis. Inflected endings taught us that parts of words may be functional rather than semantic. Oratory taught us that words may used as tools, not just as carriers of meaning. All that word geekery put in a good position to notice the non-semantic uses of words on the web.